Ashley Matchett Woods
Ashley is an accomplished brand strategist and communications expert with over 35 years of experience in global branding, marketing, and advertising for industry leaders such as Cisco Systems, Sun Microsystems, and Sony. She has served as an advertising agency executive, corporate officer, and trusted independent consultant, developing impactful brand positioning, messaging, and identity strategies that consistently drive excellence in execution.
In 2006, Ashley pursued her entrepreneurial dream by opening a specialty retail store and simultaneously founded Branded by EQ, providing specialized branding solutions for equestrian businesses. Recognizing her passion for mainstream marketing’s pace and diversity, she later evolved Branded by EQ into an independent entity, bringing her deep expertise to a broader client base while continuing to offer responsive, high-level rigor to small businesses.
As SVP and Global Account Director at Grey Worldwide, Ashley led new business development and guided the global advertising and communications strategy for Cisco Systems, orchestrating brand strategy, positioning, and messaging across all business lines and international markets. Known for her exceptional skill in launching brands and delivering results, Ashley remains highly responsive and accessible to her clients, championing success through strategic insight and collaborative leadership.
Board of Directors

